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Looking for an Experienced Web and Social Media Developer
MyTribe - Website Development General overview This website is going to be a community with fun and interesting content targeting families who love to travel with their kids. These families see value in exposing their kids to new cultures, like to explore new countries, and generally believe the world is not the scary place our fear-driven media (mainly US) leads many to believe. We aim to be a voice that breaks the negative trend in today’s society that other cultures are “strange” or to be feared. We want to be a breath of fresh air for families who want their kids to have more global perspectives. We aim to find and capture parents who share these values that the world is still a beautiful place and recognize that through travel the world can be a much better place for generations to come. This website needs to have a great look and feel that allows this niche audience to consume great content: blogs, travel tips with kids, funny stories, interesting destinations, experiences, etc. This site will serve as a primary source of our potential customer base for a line of high-end travel accessories. We want to build a list of 5,000 people over time through our blogs, social capture, etc. We’ll use that audience to strategically market to them through email and social marketing. Key Objectives of this website 1. Capture an audience of people who love our content 2. Drive people to our list through social ads. Directed from social sites to our website Key Requirements of this website ● Ease of use - must be able to update easily. We plan to generate lots of content and photos and need to be able to do this with ease. We have a team of 4 and none of us are web developers. :) ● Great look and feel: see examples ○https://www.ytravelblog.com/ ○https://www.bebevoyage.com/ ■ These sites are good examples. The 2nd is more of a content platform to build an audience, which is our goal ● Formatted for mobile as well as desktop views Elements in Scope for this website ● Lead capture page ● Promotion page : easily place discount codes to promote our products at discounted prices ● ‘About Us’ section ● Blog section ● “Why We Are Here” page (place to introduce our partnered non-profits and other background) ● Products page (to integrate or embed with a “shopify” type platform) ● FAQ ● Contact us ● Knowledge transfer to our team of updating site and ongoing maintenance - this is important; need a good walkthrough (that we can record on a WebEx and use later) and maybe a ‘bucket’ of hours that we can ask questions in the first few months after launch o ex: how do we update the blog, post pictures, change things, etc Website examples 1.https://www.bebevoyage.com/ a. We really require a prominent call to action (such as the “join our club” in the link above). This link needs to capture email addresses and eventually trigger a welcome email from a platform such as Mail Chimp Social Media Scope ● Facebook page to post content and capture an audience; also promote products from; drive to website ● Instagram page to post content and capture an audience; also promote products from; drive to website ● Twitter page to post content and capture an audience; also promote products from; drive to website ● Pinterest page to post content and capture an audience; also promote products from; drive to website Page examples 1. https://www.facebook.com/bebevoyage/ Proposed Timeline ● Initial call to review scope ● Rough mock up to be presented within 3-5 days to provide an opportunity for additional guidance and input and your suggestions. ● Rough draft of website to be presented within 7-10 days (to include content provided) ● Final delivery of site within 14 days. ● Knowledge transfer/training to follow delivery ● Some ongoing help/support
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